About Pie Finance



| HISTORY || VISION || THE TEAM | | CONSULTANTS |

HISTORY

Privately funded from a variety of sources, Pie Finance was incorporated in 2007 to commercialise an innovative (international patent pending) concept in early stage funding to bridge the equity gap. More recently at the end of 2008, a not-for-profit company limited by guarantee Pie Finance (Not For Profit) was set up to enable our solution to be pitched into the public sector. The company is currently being incubated Buzz Technology Limited, the founder's consulting business which has been involved with the roll out of ERP (enterprise resource planning) systems to blue chip companies in a variety of sectors since 1996.

VISION

We aim to help enable a quantum leap in the rate of technological innovation by enabling the many innovations and commercially viable ideas that never see the light of day. We believe that the current acknowledged source of funding for this very early stage (pre-proof of concept) - 'friends and family' - is (correctly) perceived as too high risk by a vast majority of people, especially those with the experience to succeed, but who's family financial commitments prevent them from taking their ideas to market. Even when it was conceived, before the downturn, many individuals and organisations still had spare time and resource. Now our solution is perfectly aligned with the current economic conditions where the demand for credit and the pool of underutilised resource are both larger than they have been for many years. Everyone, even those looking for finance - have some assets are used infrequently or not at all. Similarly, many individuals including those who are fully employed, even very well paid jobs dream of starting their own business or being part of the next big internet success. With the PIE Finance solution, we have created a highly efficient to help talented entrepreneurs and innovators share risk and reward to help fund their ideas to market using this latent source of funding. Our tools let them build risk mitigated business plans, our portal and international extended network helps them to find and structure deals with these 'resource owners' to everyone's mutual benefit. In collaboration with existing debt, equity and grant finance providers, we aim to make a positive contribution by helping to start and save businesses, creating jobs and helping to let people create potential future income streams even if they don't have money to save...by using their spare time and resources.

TEAM

Seasoned serial entrepreneurs with a number of innovation related businesses under their belts from as far back as the late 1980's, our management team and associates repeatedly came up against the equity gap...hence their passion in contributing to making PIE a successful solution.
SENAKE ATURELIYA
Managing Director
Senake conceived and developed the Pie Finance methodology. He set up his first company, MSA Engineering Systems Limited back in 1991 to commercialise a solids handling innovation. The business went on to design and build a wide range of production line machinery for the food and engineering sectors. Following the trade sale of that business, he set up  Buzz Technology Limited in 1996 to assist with the implementation of enterprise resource planning (ERP) solutions. To date the company has gone on to rollout systems all over Europe across a wide range of industries including manufacturing, distribution, investment banking, eCommerce and insurance. Needless to say, Pie Finance is his latest venture.

As a seasoned innovator, he is a passionate campaigner for patent reform to support innovators, small and medium sized businesses and recently represented their interests at a shadow government consultation, the Gower review and the IBM hosted global wiki, the 'Inventors Forum'. Senake has launched a new product line (switched mode power supplies) for Babcock International, headed up industrial systems sales in Scotland and the NE for GEC Avery and set up international sales networks for clients with Riva 4DI (a former DTI consultancy services provider).

Educated in the UK and Zambia, Senake holds a BSc Honours degree in Electrical Engineering from Southampton University.
RUPERT VAN DER POST

Tactical Advisor
A successful serial entrepreneur and innovator who has provided significant gap analysis and resolution during the development of the Pie Finance solution. Rupert has helped steer PIE around many seemingly insurmountable obstacles contributing significantly in reducing our time to market.

He has headed up the process R&D companies in the UK for the worlds largest food packaging company and was involved with a high profile corporate automotive fuel cell research whilst still at university. He currently runs a electric plant and infrastructure build company.

Rupert holds a BSc Honours degree in Electrical Engineering from Southampton University and an MBA from INSEAD.
IRINA MISHENEVA
Operations Manager
With investment banking equity trading and market analysis experience, Irina is perfectly positioned to focus our resources to maximum effect. She has worked as an economist for the North Trade Bank and the Department of Economics  and Labour (government) in St Petersburg, Russia. Irina is a keen cyclist and recently completed a 59 mile sponsored ride for the British Heart Foundation.

Irina holds an Honours Degree in Trade and Commodities from the Trade and Economic University of St Petersburg.

BUSINESS STRATEGY CONSULTANTS

In adition to our core team, Pie Finance is supported by a fast growing network of recent graduates and university based Business Strategy Consultants who are involved in helping to roll out the solution in the UK and parts of Europe. We are also partnered with a number of existing business support organisations and finance providers who help support our activities.If you are interested in joining the team, please enter your email address below.
LOCATION NO. OF CONSULTANTS RECRUITING?
Oxford 3 Y
Warwick 4 N
Southampton 1 Y
London 4 Y
Durham 1 Y
Belgium 1 Y
Germany 1 Y