About Pie Finance
| HISTORY || VISION || THE TEAM |
| CONSULTANTS |
HISTORY
Privately funded from a variety of sources, Pie Finance was incorporated in 2007
to commercialise an innovative (international patent pending) concept in early stage
funding to bridge the equity gap. More recently at the end of 2008, a not-for-profit
company limited by guarantee Pie Finance (Not For Profit) was set up to enable our
solution to be pitched into the public sector. The company is currently being incubated
Buzz Technology Limited, the founder's consulting business which has been involved
with the roll out of ERP (enterprise resource planning) systems to blue chip companies
in a variety of sectors since 1996.
VISION
We aim to help enable a quantum leap in the rate of technological innovation by
enabling the many innovations and commercially viable ideas that never see the light
of day. We believe that the current acknowledged source of funding for this very
early stage (pre-proof of concept) - 'friends and family' - is (correctly) perceived
as too high risk by a vast majority of people, especially those with the experience
to succeed, but who's family financial commitments prevent them from taking their
ideas to market. Even when it was conceived, before the downturn, many individuals
and organisations still had spare time and resource. Now our solution is perfectly
aligned with the current economic conditions where the demand for credit and the
pool of underutilised resource are both larger than they have been for many years.
Everyone, even those looking for finance - have some assets are used infrequently
or not at all. Similarly, many individuals including those who are fully employed,
even very well paid jobs dream of starting their own business or being part of the
next big internet success. With the PIE Finance solution, we have created a highly
efficient to help talented entrepreneurs and innovators share risk and reward to
help fund their ideas to market using this latent source of funding. Our tools let
them build risk mitigated business plans, our portal and international extended
network helps them to find and structure deals with these 'resource owners' to everyone's
mutual benefit. In collaboration with existing debt, equity and grant finance providers,
we aim to make a positive contribution by helping to start and save businesses,
creating jobs and helping to let people create potential future income streams even
if they don't have money to save...by using their spare time and resources.
TEAM
Seasoned serial entrepreneurs with a number of innovation related businesses
under their belts from as far back as the late 1980's, our management team and
associates repeatedly came up against the equity gap...hence their passion in
contributing to making PIE a successful solution.
SENAKE ATURELIYA Managing Director
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Senake conceived and developed the Pie Finance methodology. He set up his first
company, MSA Engineering Systems Limited back in 1991 to commercialise a solids
handling innovation. The business went on to design and build a wide range of
production line machinery for the food and engineering sectors. Following the
trade sale of that business, he set up Buzz Technology Limited in 1996 to
assist with the implementation of enterprise resource planning (ERP) solutions.
To date the company has gone on to rollout systems all over Europe across a wide
range of industries including manufacturing, distribution, investment banking,
eCommerce and insurance. Needless to say, Pie Finance is his latest venture.
As a seasoned innovator, he is a passionate campaigner for patent reform to
support innovators, small and medium sized businesses and recently represented
their interests at a shadow government consultation, the Gower review and the
IBM hosted global wiki, the 'Inventors Forum'. Senake has launched a new product
line (switched mode power supplies) for Babcock International, headed up industrial
systems sales in Scotland and the NE for GEC Avery and set up international sales
networks for clients with Riva 4DI (a former DTI consultancy services provider).
Educated in the UK and Zambia, Senake holds a BSc Honours degree in Electrical
Engineering from Southampton University.
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RUPERT VAN DER POST
Tactical Advisor
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A successful serial entrepreneur and innovator who has provided significant gap
analysis and resolution during the development of the Pie Finance solution.
Rupert has helped steer PIE around many seemingly insurmountable obstacles
contributing significantly in reducing our time to market.
He has headed up the process R&D companies in the UK for the worlds largest food
packaging company and was involved with a high profile corporate automotive fuel
cell research whilst still at university. He currently runs a electric plant and
infrastructure build company.
Rupert holds a BSc Honours degree in Electrical Engineering from Southampton
University and an MBA from INSEAD.
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IRINA MISHENEVA Operations Manager
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With investment banking equity trading and market analysis experience, Irina is
perfectly positioned to focus our resources to maximum effect. She has worked as
an economist for the North Trade Bank and the Department of Economics and
Labour (government) in St Petersburg, Russia. Irina is a keen cyclist and
recently completed a 59 mile sponsored ride for the British Heart Foundation.
Irina holds an Honours Degree in Trade and Commodities from the Trade and Economic
University of St Petersburg.
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BUSINESS STRATEGY CONSULTANTS
In adition to our core team, Pie Finance is supported by a fast growing network of recent
graduates and university based Business Strategy Consultants who are involved in helping to
roll out the solution in the UK and parts of Europe. We are also partnered with
a number of existing business support organisations and finance providers who
help support our activities.If you are interested in joining the team, please enter your
email address below.
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LOCATION
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NO. OF CONSULTANTS
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RECRUITING?
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Oxford
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3
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Y
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Warwick
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4
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N
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Southampton
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1
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Y
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London
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4
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Y
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Durham
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1
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Y
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Belgium
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1
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Y
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Germany
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1
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Y
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